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Interview with FT’s Richard McGregor on The Party in Contemporary Chinese...
To many, the Chinese Communist Party seems to operate under a veil of secrecy with very few Westerners or even Chinese understanding the full scope of its power. Richard McGregor, the Financial Times’...
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Marketing Success in Asia – Interview with Brocade
The Asia Pacific region is one of the most diverse territories to conduct business in. For senior executives charged with growing Asian markets, their country portfolio typically extends from as far...
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INTERVIEW: Starbucks to Open 1,500 Outlets in China by 2015
Walking down the streets of Shanghai, you don’t have to look far before you might see a young female professional dangling a luxury handbag from her arm, while holding an Apple iPhone in one hand and...
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E-Commerce is Booming in China Says Alibaba Head of Marketing
Linda Kozlowski heads marketing and customer experience globally for Alibaba.com the world’s leading business-to-business (B2B) e-commerce platform. Alibaba.com is headquartered in Hangzhou, China...
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INTERVIEW: 70% of Ford’s Global Growth to Come from Asia and Africa
China is currently the world’s largest auto market with Chinese consumers purchasing more cars than their counterparts in the United States. It is estimated that 70% of these consumers are first-time...
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What Chinese Consumers Want – Interview with Tom Doctoroff (Part I)
Tom Doctoroff is a China observer who I have a tremendous amount of respect for. His insights into the Chinese consumer market are astute and always based on sound analysis. In his recently released...
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What Chinese Consumers Want: Interview with Tom Doctoroff (Part II)
For Part I of the exclusive interview with Tom Doctoroff, click here. As JWT’s CEO of Greater China, you have seen the full range of best and worst practices as Western multinationals attempt to...
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